Florida Media Project was born at a gathering of Florida media activists at the 2005 National Conference for Media Reform in St. Louis. Our concerns are as varied as our home locations, but we have one thing in common: a recognition of the failure of mainstream media to deliver content that is substantive, fair, and reflective of the needs and interests of the communities they serve. We felt we could better learn from each other’s successes and failures if we joined together.

Our focus is not simply on radio and TV but on all media: print, Internet-based programming, film, advertising, music, and others. In the process, we hope to improve the media literacy of our communities as well.

Our intent is not to confront and criticize but rather to observe, educate, and effect change. We invite your participation. Join us and help influence the media that serve you.

--Mark Kmetzko, Director